Category: BLOG POSTS

The Lead Generation Machine And You

The Lead Generation Machine And You

“He who owns the lead controls the destiny of the loan.” I was speaking at my 1994 Sales Mastery Event in Palm Springs, California when the thought occurred to me. I recall being in the back of the room as 500 people began their departure from 3 days of Sales, Marketing and Personal Development training. […]

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Relationships: Key to Keeping Goals

Relationships: Key to Keeping Goals

Hopefully, you have a working plan in place to ensure your goals for your mortgage business this year. If you’re winging it and using the “I feel busy so I’ll probably be successful and reach my goals method,” it’s still not too late to get real. So many start with good intentions with a new […]

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10 Steps to Build Your Pipeline & Close More Loans

10 Steps to Build Your Pipeline & Close More Loans

Since 1992, I have studied the strategies and behaviors of top-producing Loan Officers throughout America.  I have personally interviewed over 800 loan officers that make at least $250,000 a year in sales commissions, work less than 50 hours a week, and have an approach to achieving balance in their life.  RJ Crosby comes to mind, […]

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