When Todd was selling his house, he received multiple offers, and ended up accepting the offer that wasn’t the highest. Firstly, he accepted it because it was low risk as all conditions were waived, but the main influence on his decision was his emotional connection to the prospective buyers.
The buyers were a husband and wife with two children. They sent him not only an offer letter, but an offer video as well. Learning about their family really resonated with him, as he wanted a family to enjoy the home like his family did with his two children.
At the end of the day, he got hundreds of thousands of dollars over the listing price. He could have gotten even more, but he had an emotional connection to this family in particular, and that’s why they won.
Regardless of the market, it’s important to understand the true impact of emotional connection.
Here are three stories of how mortgage lenders Todd is currently coaching are disrupting the market.